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The Senya Apps

Problem

Substitute teaching had been lagging behind in the digital age. Senya seeks to bring a mobile-first gig-economy application to market to better connect substitutes to school's needs.

Senya needed a suite of digital products. The mobile application was two-fold with both a sub-side and admin-side application.

With little precedent for this specific utility in a mobile app we struggled to identify key trouble spots for both sub-users and admin-users.

A few highlights:

After extensive research and engagement we discovered that one of the primary problems was substitutes missing or forgetting jobs for which they signed-up.

Often, school administrators will receive last-minute notifications of teacher absences, and need to scramble to get a substitute.

Maintaining simplicity like current gig-apps but still meeting the more complex needs for substitutes and teachers.

Complex Onboarding for subs...

Inspiration

The team examined several apps already on the market for gig-economy roles. Senya's CEO, Dave Wilson, always says that "Senya is the Doordash for Subs." So we took that seriously. We reviewed Doordash, Uber, Lyft, TurboTax, Lemonade Insurance and more to understand simple user flows and elegant, modern styling.

Solution(s)

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Drift BMW, default Style Guide page image
Drift BMW, default Style Guide page image
Drift BMW, default Style Guide page image
Drift BMW, default Style Guide page image
Drift BMW, default Style Guide page image

Project Credits

Creative + Marketing Director: Daniel Scarpino

Copywriting + Marketing Strategy: Mitch Winter

Client Experience + User Profile Research: Rachel Nigri

App User Interface Design — Phase I: Caleb Jones

App User Interface PM + Design Collaborator — Phase II: Caleb Jones

App User Interface Design — Phase II: Caitlin Kelly

App Development: Adam Lane

Brand Identity: Daniel Kellis

Graphic Design + Illustration: Alejandra Gonzalez