Substitute teaching had been lagging behind in the digital age. Senya seeks to bring a mobile-first gig-economy application to market to better connect substitutes to school's needs.
Senya needed a suite of digital products. The mobile application was two-fold with both a sub-side and admin-side application.
With little precedent for this specific utility in a mobile app we struggled to identify key trouble spots for both sub-users and admin-users.
A few highlights:
After extensive research and engagement we discovered that one of the primary problems was substitutes missing or forgetting jobs for which they signed-up.
Often, school administrators will receive last-minute notifications of teacher absences, and need to scramble to get a substitute.
Maintaining simplicity like current gig-apps but still meeting the more complex needs for substitutes and teachers.
Complex Onboarding for subs...
The team examined several apps already on the market for gig-economy roles. Senya's CEO, Dave Wilson, always says that "Senya is the Doordash for Subs." So we took that seriously. We reviewed Doordash, Uber, Lyft, TurboTax, Lemonade Insurance and more to understand simple user flows and elegant, modern styling.
Creative + Marketing Director: Daniel Scarpino
Copywriting + Marketing Strategy: Mitch Winter
Client Experience + User Profile Research: Rachel Nigri
App User Interface Design — Phase I: Caleb Jones
App User Interface PM + Design Collaborator — Phase II: Caleb Jones
App User Interface Design — Phase II: Caitlin Kelly
App Development: Adam Lane
Brand Identity: Daniel Kellis
Graphic Design + Illustration: Alejandra Gonzalez